69 points of view from our industry teams — filter by industry or topic, or search. Figures in each article are sourced or labelled.
FMCG makers know what they ship to distributors. What sells on to millions of kirana stores arrives late, in a dozen formats, and is argued about at month-end. Joining distributor, outlet and claim data into one governed record changes what a sales team can do on Monday morning.
Brand, regulatory and competitor signals in India don't arrive in English alone. An LLM that scores every mention — sentiment, brand, region, impact — and joins it to sales in that state turns news into something a brand team can act on.
The same SKU now sells through dark stores, marketplaces, ONDC and the brand's own app — each with its own price, content and stock. Brands that treat each platform as a separate report lose sales in the gaps between them.
Trade spend is one of the largest lines on a consumer company's P&L and one of the least evidenced. Supervised agents can evaluate every promotion and check every claim — provided they never approve money on their own and never use customer data without consent.