Schemes multiply across states, channels and festive windows. Distributor claims are checked by hand. A promotion that ran last Diwali is repeated this year because there is no evaluation to say otherwise. This is where supervised agents can help — carefully.
What agents should do
A supervised trade-spend squad
Agent designs from our AI & Agentic Engineering practice
| Agent | What it does | Who decides |
|---|---|---|
| Promotion Evaluator | Measures lift, cannibalisation and ROI by state and channel | Head of revenue growth |
| Scheme Leakage Detector | Quantifies leakage across claims, invoices and price lists | Commercial finance |
| Distributor Claim Validator | Matches claims to scheme terms, sales and GST invoices | Area sales manager |
| Consent Guardian | Excludes customers without valid consent from campaigns | Data protection officer |
Note: Designs, not deployed results.
Where the line sits
Each agent has an autonomy level. The evaluators observe and suggest; the claim validator drafts but never approves; the consent guardian may only remove a record from a campaign, never add one. Everything is logged, and a kill switch stops all agents at once.
The Digital Personal Data Protection Act, 2023 makes consent and purpose central to any use of customer data. Building those checks into the agent's workflow is simpler — and safer — than auditing campaigns afterwards.