SCIKIQ Retail & Consumer ← Back to the site
SCIKIQ · Retail, FMCG & consumer data and AI services · India

Data & AI services for consumer businesses — advise, build, transform, run.

SCIKIQ teams set your data and AI strategy, build the platforms, transform distribution, stores, digital channels, pricing and supply, and run what we build — for FMCG makers, retail chains, D2C brands and quick commerce, and food service and travel retail in India. Our SCIKIQ Data Fabric, pre-built accelerators and a supervised digital workforce of AI agents are how we deliver it faster.

9
Service lines, strategy to run
30–45
Day pilot to a production-ready capability
36
States & UTs on an India signal map we built
02The challenge

Consumer-business data and AI programmes stall because every one starts from zero.

SAP, distributor systems, POS, marketplace portals and GST each hold part of the picture, much of it as downloads and spreadsheets, and long implementations mean value arrives late — or not at all.

Siloed
SAP, DMS, POS and app portals each hold one piece of the picture
Dark
Secondary sales past the distributor, arriving late in a dozen formats
Late
Trade-spend leakage, food cost and P&L visible weeks after the cause
Manual
Distributor claims, GST breaks and settlements chased by hand

Patterns we found in delivered consumer-business work — not industry statistics.

0369121518 months Typical programme still no production value 1 2 3 4 SCIKIQ pilot on the framework & an accelerator 30–45 days to a production-ready capability

1 · No governed data foundation

SAP, distributor systems, POS and marketplaces don't agree — product and outlet masters are duplicated and lineage is unknown.

2 · Services firms rebuild from scratch

Each project re-invents pipelines, models and controls, so timelines and fees grow.

3 · Software alone doesn't change the process

Point products solve one use case and leave integration, data and adoption to the business.

4 · AI pilots never reach production

Proofs of concept built without data, controls and an operating model stay on the shelf.

03Market shift

Consumer businesses are moving from dashboards to signals and agents that watch, quantify and route.

Instead of one more report, agents watch distributors, stores, apps and the market, put a rupee value on what they find and route it to an owner; people decide.

Then · portals and dashboards assist a person
Now · a person supervises many agents

So what for a consumer business: the operating model moves from “a person downloads the reports” to “agents watch every channel, a person supervises many agents” — which makes grounding, autonomy limits, consent and audit trails the deciding capabilities, especially where claims, prices and customers are involved.

04Who we are

A platform that arrives with industry IP and the team to run it — so consumer businesses pay for outcomes, not reinvention.

05What we do

Nine service lines cover the lifecycle, organised the way consumer businesses buy them.

Select a stage on the wheel, or start from your role.

Advise2 service lines Build2 service lines Transform4 service lines Run1 service line 9 service lines
Start from your role

Every service line runs on the same framework, accelerators and digital workforce. All services in detail →

06How we deliver · SCIKIQ Data Fabric

A repeatable 4C method turns raw consumer-business data into production-ready capabilities in 30–45 days.

SAP / ERP (FI, MM, SD) Distributor systems (DMS) POS & store systems Marketplaces & quick commerce GST, e-invoices & e-way bills News, social & reviews 268 data sources STEP 1 · WEEK 1–2 Connect 268 data sources, batchand streaming, AI-assistedschema mapping STEP 2 · WEEK 2–4 Curate Standardise, cleanse,enrich: MDM, de-dupand data quality rules STEP 3 · WEEK 3–5 Contextualize Metadata catalog, criticaldata elements, multi-hoplineage, ownership, policy STEP 4 · WEEK 4–6 Consume Data products, APIs, BI,NLQ GenAI studio and theagents behind accelerators Accelerators AI agents BI: Power BI, Tableau APIs & data products NLQ GenAI studio Week 1Week 2Week 3Week 4Week 5Week 6 ConnectCurateContextualizeConsume Production-ready capability in 30–45 days
  1. Step 1 · Week 1–2Connect268 data sources: SAP / ERP, distributor systems, POS, marketplaces and quick commerce, GST, and news and reviews; batch and streaming.
  2. Step 2 · Week 2–4CurateStandardise, cleanse and enrich: MDM, de-duplication and data quality rules.
  3. Step 3 · Week 3–5ContextualizeMetadata catalog, critical data elements, multi-hop lineage, ownership and policy.
  4. Step 4 · Week 4–6ConsumeData products, APIs, BI, NLQ GenAI studio and the agents behind each accelerator.
GovernancePolicies, ownership, operating model
Metadata & catalogCatalog and glossary
LineageMulti-hop, invoice to board pack
Data qualityRules, monitoring, controls
AI & agent layerGenAI, ML, agentic workflows
Security & auditRBAC, audit trails, IaC
Built in, not bolted on: foundation layers shared by every engagement — cloud-agnostic on Azure, AWS or hybrid, deployed with Infrastructure as Code.Full architecture →
07How we deliver · Target architecture

Twelve capability layers give every consumer business one blueprint — and one way to measure progress.

The same layers we build and score in the maturity assessment. Hover a layer to see what it does.

Data foundationConnected, understood, governed
2Data FabricConnect, ingest, CDC, transform
3Active Metadata FabricDiscover, classify, understand and govern data
Meaning & knowledgeBusiness meaning, usable context
4Enterprise OntologyBusiness objects, relationships, semantics
5Knowledge FabricKnowledge graph, vector, documents
6Context EngineeringThe right context for people and agents
Intelligence & actionModels, agents, enterprise actions
1Secure AI GatewayModel access, routing, security
7Agent FabricBuild, orchestrate and run agents
8Action FabricExecute enterprise actions safely
12Enterprise AutomationEvent, API and schedule-driven
Trust & experienceGovern, evaluate, deliver
9Governance & SecurityRBAC/ABAC, policies, approvals, lineage
10AI LifecycleEvaluation, versioning, testing, monitoring
11Experience LayerCopilots, dashboards, apps, workflows

Runs in your cloud tenancy or on-prem. Code, ontology and agents are handed over — you own what we build. Explore the blueprint →

Maturity: five stages, scored on evidence
5Transformational
AI-native
4Systemic
Orchestrate
3Operational
Scale
2Emerging
Pilot
1Foundational
Experiment

MIT CISR found enterprises at stages 3–4 perform well above their industry average financially, while those at stages 1–2 perform below it. Source

Take the self-assessment

08How we deliver · Accelerators

Retail, consumer and cross-industry accelerators mean no service line starts from a blank page.

Pre-built, configurable starting points from delivered work, on the framework. Hover or tap a tile.

Retail & consumer accelerators CEO · Sales · CMO

Growth Command CenterMarket early-warning, India signal map & demand twin
Squad: Brand Signal Scorer, Regulatory RadarView →
Enterprise Cockpit 360Brand, customer, cash & finance 360s in ₹ crore
Squad: Finance 360 AssistantView →
Retail Insight EngineStore analytics that writes and ranks the insight
Squad: Store Insight WriterView →
Travel Retail IntelligenceAirport, partner & outlet 360s, flight-driven load
Squad: Outlet Health MonitorView →

Finance, GST & trade spend CFO

CLARIONMarketplace, distributor & GST reconciliation
Squad: GST Reconciler, Settlement MatcherLaunch demo ↗
COMPASSBrand, channel & state P&L, forecast & board pack
NARRATORAI month-end and brand-performance commentary
Squad: Finance 360 AssistantView →
Revenue AssuranceScheme, claim & price leakage
Squad: Scheme Leakage DetectorView →

Operations & automation COO

Control Tower & Automation FoundrySupply and store operations command centre
RPA AutomationBots for portal reports, orders & claims

Data Governance & Privacy CDO

Data Governance HubCatalog, lineage, product & outlet master quality
Product Information ManagementProducts, assets, channels & workflows
Retail & consumer accelerator4 retail & consumer accelerators from delivered builds plus cross-industry accelerators configured to consumer data; cross-industry demos run on banking sample data.
09How we deliver · Supervised digital workforce

26 agent roles across 8 retail & consumer domains — your people supervise the exceptions.

Agents work end to end across brand, supply, distribution, stores, digital channels, pricing, loyalty and finance. Policy decides what goes straight through; people approve the exceptions — and prices, claims, refunds and customer messages always stay with people.

Agents by retail & consumer domain

Click a bar to see the agents in it.

Agent designs · retail & consumer
26
agent roles across 8 retail & consumer domains
7
Observe only
10
Suggest to a person
6
Act with approval
3
Act within limits

Agent designs from our AI & Agentic Engineering practice — not client results. The live control-room demo runs on banking sample data.

10How an agent works a case

An agent does the legwork on every case; a person makes the call when policy says so.

Illustrative replay: a distributor's scheme claim doesn't match the scheme terms and the secondary sales behind it. The Distributor Claim Validator works it.

Plan Act Check Humangate Log CLAIM VALIDATOR Case resolved & logged 9 of 9 steps
  1. 1Source systemsA distributor submits a scheme claim for a festive-season promotion; the claimed volume is higher than the secondary sales on record and one SKU isn't in the scheme.
  2. 2Data fabricThe claim, the distributor's DMS secondary sales and the GST e-invoices land within minutes, quality-checked, as governed data products.
  3. 3Metadata & ontologyAll three resolve to the same distributor, SKUs and outlets on the golden master record, with lineage back to each source.
  4. 4ContextThe scheme terms, eligible SKUs and states, the distributor's claim history and the claims procedure are assembled — only what this manager may see.
  5. 5AgentPlans and calls tools through the secure AI gateway: get_claim get_scheme_terms get_secondary_sales get_einvoices; prices the mismatch in rupees and drafts a query with evidence and a confidence score.
  6. 6PolicyKill switch, autonomy level and confidence decide the route — and claims are never approved by an agent, so this one goes to a person.
  7. 7Human gateThe area sales manager reviews the evidence on one screen and approves, edits or rejects the drafted query.
  8. 8ActionA governed, typed action sends the query to the distributor and holds the disputed amount — limited, idempotent and reversible.
  9. 9AuditEvery step, tool call and decision is recorded; outcomes feed the evaluation that decides whether autonomy could ever be raised.
11Autonomy & guardrails

Autonomy is set per agent and raised only on evidence — inside hard guardrails.

0 1 2 3 4 People do the workAgents do the work
Level 3 · Act within limits. Acts on its own inside policy limits; everything else is escalated.

Confidence threshold

Straight-through only if confidence, amount limit and evidence checks pass.

≥ 0.90min. confidence

Amount limits

Claims, refunds, price changes and settlement adjustments above the limit always go to a person.

Set per policyclaims / refunds

Named human owner

Approves, edits or rejects every exception; prices, claims and customer messages always need a person.

Alwaysmoney & customers

Everything logged

Every plan, tool call and decision; overrides feed evaluation. Personal data masked in prompts; DPDP consent checked before any customer use.

8max tool calls / run

Kill switch

One control halts every agent at once.

Readystatus

Governance & controls

12Value

What could a supervised agent squad free up in your business?

Move the sliders to your own volumes. Agents work the cases; people review only the exceptions.

e.g. distributor claims, GST mismatches, listing fixes or customer requests
Cases agents close within policy, with no human touch
Time for a person to check the agent's draft and approve
3,467
Hours saved per month
23.1
FTE equivalent (150 h / month)
₹ 2.5 Cr
Cost saved per year (₹ 20.8 L / month)
Human hours per month
Manual today
4,000 h
Supervised agents
533 h
Every 100 cases
60 go straight through40 go to a personOne supervisor can oversee 5,625 cases / month

Estimate only, not a quote or a SCIKIQ result. Manual hours = cases × minutes ÷ 60. Supervised hours = cases × (1 − STP share) × review minutes ÷ 60. Hours saved = manual − supervised. FTE = hours saved ÷ 150. Cost saved = hours saved × cost per hour, shown in lakh (L) and crore (Cr). Supervisor capacity = 150 h × 60 ÷ ((1 − STP share) × review minutes). Excludes platform and run costs.

13Why SCIKIQ

Faster than services alone, a better fit than software alone.

How the SCIKIQ model compares with the usual ways consumer businesses deliver data, AI and agentic automation.

CriterionBig-4 / SIservices onlyPoint productssoftware onlyIn-house buildSCIKIQplatform + accelerators + delivery
Time to production value6–12 months3–6 months + integration12–18 months30–45 days
Retail & consumer data models & domain depthGeneric methodsOne use caseBuildPre-built
Reusable data foundationRebuilt per projectVendor-specificBuildSCIKIQ Data Fabric
Ready-made acceleratorsVariesSingle productNoneRetail & consumer + cross-industry
Supervised AI agents in operationsPilots / PoCsCopilot featuresBuild & governAgent squads with guardrails & AgentOps
Process change & adoptionYesLeft to the businessPartialYes
Run & continuous improvementSeparate contractProduct supportInternal teamManaged services
Total cost of ownershipHighMedium–HighVery HighLow

Big-4 / SI (6–12 months), point products (3–6 months + integration) and in-house builds (12–18 months) are compared on larger screens.

14How we engage

Four phases, each ending with something you keep — and three ways to buy it.

1

Discovery & Planning

2–6 weeks

You receive a maturity assessment and target blueprint, with a prioritised roadmap.

Gate: pilot scope signed off
2

Analysis & Design

3–6 weeks

Target-state design and ontology, mapped to your controls; agent autonomy agreed with sales, supply chain, e-commerce and finance.

Gate: design authority
3

Build & Deploy

Sprints · pilot live in 30–45 days

Landing zone as code, pipelines, accelerators and agents configured and tested on real data.

Gate: go-live readiness
4

Support & Embed

Hypercare, then your choice

Runbooks, evaluation suites and knowledge transfer to a trained team.

Gate: handover sign-off
Ownership moves to you as the SCIKIQ pod steps back
■ SCIKIQ podWeekly status · bi-weekly steering · phase-gated sign-off■ Your team

Staff Augmentation

Architects, data and AI engineers embedded in your teams, under your delivery lead.

Best when you run the programme and need specialist capacity.

Project Delivery

Outcome-based delivery of an accelerator or platform build by a SCIKIQ pod, with phase gates.

Best for a pilot or a new layer of the target architecture.

Managed Services

We run and improve the platform, models and agents — DataOps, MLOps and AgentOps under SLAs.

Best after handover, while your team builds its run capability.
15Pilot proposal

A 30–45 day accelerator pilot proves value on one use case before you commit to scale.

Fixed scope, fixed timeline, agreed success criteria — and a scale-up business case at the end.

One accelerator & its agent squad

Typically secondary-sales visibility and claim validation for one state, the growth command center for one brand, or a Finance 360 for one outlet cluster, with agents starting at “act with approval”.

2–3 source systems

e.g. SAP, the DMS and the scheme master — or POS, inventory and procurement for a set of outlets.

One business unit

e.g. one state, one brand or one cluster of stores or outlets, with a named owner and SMEs for rules and UAT.

SCIKIQ pod

Engagement lead, data engineer, domain SME, AI / agent engineer.

Activity → output
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Discovery, data access, baseline→ Pilot charter & baseline
Week 1
Connect & curate sources on the framework→ Governed pilot dataset
Week 2
Configure rules, models & agents (autonomy, limits, guardrails)→ Working accelerator & agent squad
Weeks 3–4
Parallel run & UAT→ Measured results & override log
Week 5
Read-out & scale-up plan→ Business case & roadmap
Week 6
80%+
Items auto-matched or auto-generated
50%+
Less manual effort vs. baseline
100%
In-scope data with lineage & DQ checks
Go / no-go
Scale decision backed by a business case

Success-criteria targets are agreed in week 1.

16Next steps

Three steps take us from this conversation to value in production.

Start small with one accelerator, prove it, then scale on the same framework.

1

Scoping workshop

Walk through your data landscape and pain points, pick the pilot use case and agree success criteria.

1–2 weeks
2

Accelerator pilot

Deploy one accelerator and its agent squad on the framework against live data, and measure the result.

30–45 days
3

Scale & embed

Roll out across business units and further accelerators through project delivery or managed services.

Project or managed service

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