Retail & consumer
Point of view · Governing AI6 min read2026-08-19
Agents for trade spend and claims: evidence first, decisions with people, consent always
Trade spend is one of the largest lines on a consumer company's P&L and one of the least evidenced. Supervised agents can evaluate every promotion and check every claim — provided they never approve money on their own and never use customer data without consent.
L2the highest autonomy level for any agent that touches a claim or a price in our designs