Impact study · Logistics

One source of truth across 40,000 port pairs

ECU Worldwide is one of the largest less-than-container-load shippers on earth. It ran 2,400 trade routes across 180 countries on 200+ operational reports — and still could not answer, from one place, whether a lane was making money.

01The organisation
2,400
Trade routes served
180
Countries
40,000
Port pairs
30
Years of operation
02The problem

Thirty years of growth, forty non-standard sources

Pain points

  • No single source of truth.
  • Data used primarily for operational reports, not decisions.
  • Profitability, business performance and operations tracked by hand.

Scale of complexity

  • Operating across 75+ countries with multiple clusters.
  • 3 product lines, 6 data centres and 40 non-standardised sources.
  • Fragmented processes and unresolved master-data issues.
  • Hybrid data sources and M&A growth driving silos.
  • 200+ operational reports on Qlik, none giving a management view.
  • Highly complex transformation across varied data submission forms.
03What we deployed

A control tower, and the data plumbing to feed it

Supply chain control tower

A connected view of critical business KPIs and the events moving them — improving profitability and daily operations, accelerating sales, and predicting disruption.

Data management at operating scale

100+ daily schedules processing 300K records a day, integrated across 30 systems and feeding 100+ Power BI reports.

04Results

What changed

20-40%

Sales growth

Across 20+ countries, doubling earnings from 2018 to 2021.

30%

Less processing time

Through centralised data management and automated dashboards.

25%

More customer adoption

On the back of comprehensive sales and customer KPI reporting.

150%

Productivity boost

With KPI reporting covering every productive team.

Your operation is probably simpler than 40,000 port pairs.

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